{"id":3831,"date":"2020-05-07T15:59:00","date_gmt":"2020-05-07T18:59:00","guid":{"rendered":"https:\/\/www.cnvbrazil.com.br\/?p=3831"},"modified":"2022-05-19T16:45:31","modified_gmt":"2022-05-19T19:45:31","slug":"why-to-register-a-trademark-in-brazil","status":"publish","type":"post","link":"https:\/\/www.cnvbrazil.com.br\/why-to-register-a-trademark-in-brazil\/","title":{"rendered":"Why to register a Trademark in Brazil?"},"content":{"rendered":"\n<p>Only the trademark registered before INPI (Brazilian Patent and Trademark Office) guarantees the ownership and its exclusive use in the Brazilian territory.<\/p>\n\n\n\n<p>If you do not register your trademark in Brazil, other companies may do it first and, as Brazil follows the&nbsp;<strong>first-to-file system<\/strong>, it will be more expensive and harder to try to cancel third&nbsp;parties\u2019 marks. Furthermore, you should be ordered to cease and desist of using your trademark in the country.<\/p>\n\n\n\n<p><strong>Benefits of trademark registration:<\/strong><\/p>\n\n\n\n<p>\u2013 Exclusive use of the trademark in the field of activity that it is registered;<\/p>\n\n\n\n<p>\u2013 Right to prevent third parties from using your trademark;<\/p>\n\n\n\n<p>\u2013 Ownership: your mark may be sold, assigned, etc.;<\/p>\n\n\n\n<p>\u2013 A registered trademark inhibits third parties from copying it;<\/p>\n\n\n\n<p>\u2013 Registration transmits credibility, seriousness, and reliability to customers.<\/p>\n\n\n\n<p><strong>Risks regarding the lack of protection<\/strong>:<\/p>\n\n\n\n<p>\u2013 Your company may receive&nbsp;<strong>Cease and Desist Letters<\/strong>&nbsp;or&nbsp;<strong>Summons<\/strong>&nbsp;(Lawsuit). Besides&nbsp;<strong>inconveniences<\/strong>&nbsp;caused and the&nbsp;<strong>time<\/strong>&nbsp;spent to solve the dispute, your company should support high costs;<\/p>\n\n\n\n<p>\u2013 Your company may be ordered&nbsp;<strong>to stop using<\/strong>&nbsp;the trademark immediately and unexpectedly;<\/p>\n\n\n\n<p>\u2013 Your company may be ordered&nbsp;<strong>to pay damages for misusage<\/strong>&nbsp;of third party\u2019s trademark;<\/p>\n\n\n\n<p>\u2013 Your company may&nbsp;<strong>lose&nbsp;<\/strong>all advertising material and&nbsp;<strong>investments made<\/strong>&nbsp;on a trademark that can be owned by a third-party;<\/p>\n\n\n\n<p>\u2013 Your company may&nbsp;<strong>lose its credibility<\/strong>&nbsp;already achieved due to the change of name.<\/p>\n\n\n\n<p><strong>Cases: US companies in Brazil&nbsp;<\/strong><\/p>\n\n\n\n<p>US companies had inconveniences with their marks in Brazil, we would like to bring you two famous cases:<\/p>\n\n\n\n<p><strong><u>Trademark \u201ciPhone\u201d<\/u><\/strong><\/p>\n\n\n\n<p>Brazilian company IGB ELETRONICA S.A filed the Brazilian trademark \u201cG&nbsp;GRADIENTE&nbsp;IPHONE\u201d in 2000, which was granted in 2008 (one year after&nbsp;Apple started to sell their \u201ciPhones\u201d in Brazil).<\/p>\n\n\n\n<p>A Lawsuit was filed by Apple and the Supreme Court of Justice (STJ) decided that Apple may use the trademark \u201ciPhone\u201d and&nbsp;IGB ELETRONICA S.A may use trademark \u201cG&nbsp;GRADIENTE&nbsp;IPHONE\u201d, both currently coexisting in Brazil.<\/p>\n\n\n\n<p><em><a href=\"https:\/\/ww2.stj.jus.br\/processo\/pesquisa\/?aplicacao=processos.ea&amp;tipoPesquisa=tipoPesquisaGenerica&amp;termo=REsp%201688243).\">Legal Action No. 0490011-84.2013.4.02.5101<\/a><\/em><\/p>\n\n\n\n<p><strong><u>Trademark \u201cJohnny Rockets\u201d<\/u><\/strong><\/p>\n\n\n\n<p>When the US company started doing business in Brazil, a third party had already registered the trademark \u201cRockets\u201d in the country and used the same layouts of&nbsp;Johnny Rockets.&nbsp;<\/p>\n\n\n\n<p>In 2011, a Lawsuit was filed against the Brazilian Company before Brazilian Federal Courts. The US company has only won the case in 2014.<\/p>\n\n\n\n<p><em><a href=\"https:\/\/eproc.jfrj.jus.br\/eproc\/externo_controlador.php?acao=processo_seleciona_publica&amp;num_processo=08084581820114025101&amp;eventos=true&amp;num_chave=&amp;num_chave_documento=&amp;hash=5438f46d15243e4edb19f28ae2bfe5e2)\">Legal Action No. 0808458-18.2011.4.02.5101<\/a><\/em><\/p>\n\n\n\n<p>Registration is the only way to prove that your trademark belongs to you. Don\u2019t risk losing your company\u2019s identity in the market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Only the trademark registered before INPI (Brazilian Patent and Trademark Office) guarantees the ownership and its exclusive use in the Brazilian territory. If you do not register your trademark in Brazil, other companies may do it first and, as Brazil follows the&nbsp;first-to-file system, it will be more expensive and harder to try to cancel third&nbsp;parties\u2019 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why to register a Trademark in Brazil?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cnvbrazil.com.br\/why-to-register-a-trademark-in-brazil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why to register a Trademark in Brazil?\" \/>\n<meta property=\"og:description\" content=\"Only the trademark registered before INPI (Brazilian Patent and Trademark Office) guarantees the ownership and its exclusive use in the Brazilian territory. 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